Business methodologies are not the same what it was used to be few decades back. With online business rapidly making inroads, it is high time to incorporate intelligent changes in the way we do business. Is it sufficient to have a website to showcase all your products and services? So are your competitors and how are you going to stand apart and ensure robust growth. Welcome to Search Engine Optimization (SEO), the proven technique to increase your visibility of website among the people who matters – potential leads. Technooyster, renowned for implementing digital marketing services, presents few concrete reasons to have your website optimized for search engines and reap the benefits.
Why search engine?
Let us start with few interesting numbers of Assocham-PWC study that stresses importance of online business.
- More than 50 million consumers made online purchase in the year 2015 and the average purchase value was for Rs. 10000.
- The overall e-commerce industry is valued more than $20 billion and it is growing at a feverish pace of 35%.
- More importantly, half of the online consumers spend more than 3/4th of their time in product research. And guess what, the starting point of research is search engine!
So, there can be only one logical conclusion. It is straight away clear that search engines play a vital role in generating leads for your business.
Reasons to avail SEO services
Most of the business houses have started doing online business and so the only way to outsmart your competitor is through SEO. Unlike traditional marketing, SEO allows online businesses to target the right audience. When the user searches for a product that comes under your business purview, the search engine algorithm tosses up your website address in the result page. Hence the website shown to a possible client who is interested in purchasing a product of yours. But the catch is it also does the same for your thousands of competitors!
Remember, users do not have all the time in the world, and they just focus their attention on the results of first page. Infact, the percentage of clicks made in the ensuing thousands of pages of search engines are bare minimal and those results are as good as invisible. This is where SEO comes into play.
How SEO helps?
- A good SEO services provider carefully chooses the right key word groups and phrases only after analyzing your site and market conditions. Definitely it would enhance your search engine position and make your website visible in the first page.
- As a reputed SEO company in Pune, we can certainly assure you that a well designed and executed strategy would always bring good results and drive well qualified traffic to your website.
- As the targeted audiences are involved, the conversion rate of the user’s click is very high.
- Again with qualified traffic, reduce the bounce rates of site which affects the site’s ranking.
Is it good for local business?
Very well! Infact Google says that 90% of users are searching only for local businesses. Whose words other than the search engine giant would make you believe? With good SEO practices such as incorporation of the listing in Google+ and local business directories, your website is poised to pop up for right search of your product and location.
Is it only keywords?
SEO is not only about keywords phrases or groups selection. The search engine algorithms are constantly reviewed and it is a closely guarded secret. Nevertheless, digital marketing experts have deciphered that apart from the keyword selection, several other aspects such as content quality, navigability, in-bound links, and overall traffic also play very important roles in search engine optimization.
SEO is an on-going process and moreover, ethical white hat techniques take its own time to show results in the web page. Hence it makes sense to devise a long term strategy with a trusted SEO company in Pune for effective implementation of SEO.
